Event will explore how cinemas can gain new revenue streams and the esports community can add venues for viewing and practices
Newark, New Jersey–(Newsfile Corp. – June 9, 2021) – Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW) (or the “Company”), an esports entertainment and online gambling company, today announced a partnership with Cinema Esports Alliance Co., an organization dedicated to the growth of esports in cinema, to host a virtual event to bridge the gap and open the door of communication between the cinema and esports industries. The inaugural event will delve deeper into how both industries can support each other. While cinemas are eager to find new revenue streams, the esports community seeks new venues for practices and viewing parties.
“We are excited to partner with the CEAC to help cinemas attract the gamer community into their facilities,” stated Grant Johnson, CEO of Esports Entertainment Group. “We believe we have a turnkey, fully-integrated esports solution that can support cinema exhibition of esports including tournaments and onsite infrastructure.”
“Cinemas have looked at esports with interest because the profile of the gamer is similar to that of the avid moviegoer,” added Heather Blair, founder of CEAC. “With concern for lack of or inconsistent movie content, cinemas are motivated to seek other types of entertainment to offer their customers and attract new ones. This event pairs experts in several fields willing to discuss their successes and pitfalls of their past and current projects and programs surrounding this topic.”
The event will take place virtually on June 22 at 10:00 a.m. PST/1:00 p.m. EST with registration open to all, but prior RSVP required. The speakers will include Magnus Leppäniemi, President of Esports at EEG, Glen Elliott, founder of Esports Gaming League, Scott Russel, Head of Gaming APAC at Blackhawk Network, and Adam Saks, CEO of Level Up Entertainment/UltraStar Multi-tainment.
About Esports Entertainment Group
Esports Entertainment Group is a full stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together. Esports Entertainment Group and its affiliates are well-poised to help fans and players to stay connected and involved with their favorite esports. From traditional sports partnerships with professional NFL/NHL/NBA/FIFA teams, community-focused tournaments in a wide range of esports, and boots-on-the-ground LAN cafes, EEG has influence over the full-spectrum of esports and gaming at all levels. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.
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