Esports Entertainment Group Partners with Indian Gaming Esports Association and Spectrum Gaming Capital to Bring Esports to Tribal Nations and Casinos

Newark, New Jersey–(Newsfile Corp. – June 24, 2021) – Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW), an esports entertainment and online gambling company, signed a partnership agreement with the Indian Gaming Esports Association (“iGEA”), the first-ever tribal esports organization to advance esports adoption among tribal nations and casinos; and with Spectrum Gaming Capital, international consultants and investment bankers.

Under the terms of the agreement, Esports Entertainment Group will be the exclusive provider of esports technology and services to iGEA as it seeks to integrate a full suite of B2C and B2B esports services to tribes and tribal casinos.

“Indian Gaming has historically been a key driver of industry evolution, and with our entrance into esports, we plan to keep our nations at the forefront of gaming’s newest trends,” said Oneida Nation’s Ernest Stevens III, CEO of iGEA. “Esports Entertainment Group has the vision, expertise, and, most importantly, the assets for a turnkey business operation and future-minded strategy that aligns with the best interests of tribes and tribal casinos; no need to re-invent the wheel. Additionally, Spectrum Gaming Capital has the relationships and strategic capabilities to help drive this new venture to real success.”

“This is a tremendous opportunity to pioneer a massive untapped market,” said Grant Johnson, CEO of Esports Entertainment Group. “We look forward to providing iGEA the tools and technology necessary to execute on their vision of building and leading the esports ecosystem for tribal nations.” Robert Heller, CEO of Spectrum Gaming Capital, added: “The entire Spectrum Gaming Group of Companies see the potential for iGEA to create a tribal-centric esports organization that will foster members’ opportunities to compete nationally and globally, and tie into tribal casino operations in those states where betting on esports is permitted by law.

About iGEA

IGEA is being formed as a non-profit corporation with the intent to organize and promote tribal participation and competition in esports. Analogous to the International Olympics Committee, iGEA will support formation and training of tribal teams and leagues to compete regionally and nationally as well as internationally. IGEA will foster game integrity, in part, to enable regulated betting, where allowed, that will increase fan engagement and sponsorships to provide funding to foster player growth and tribal identity.

About Esports Entertainment Group

Esports Entertainment Group is a full stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together. Esports Entertainment Group and its affiliates are well-poised to help fans and players to stay connected and involved with their favorite esports. From traditional sports partnerships with professional NFL/NHL/NBA/FIFA teams, community-focused tournaments in a wide range of esports, and boots-on-the-ground LAN cafes, EEG has influence over the full-spectrum of esports and gaming at all levels. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.

About Spectrum Gaming Capital

Spectrum Gaming Capital offers M&A and investment-banking advisory services to the global gaming and gambling industries, working with developers of casinos to help them organize, arrange strategic partnerships and raise capital; providing mid-market M&A and financing services, as well as a variety of advisory services including valuation, expert witness, due diligence, and negotiation support. We are part of the Spectrum Gaming Group of Companies which includes specialty practices in esports, sports wagering, igaming, lotteries, anti-money laundering, economic analysis and government policy, and is a global leader in providing governments with services related to licensing investigations (“NFC Global”), and data (“Spectrumetrix”), as well as geographic specialty groups focused on Asia and Latin America.

FORWARD-LOOKING STATEMENTS

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:

U.S. Investor Relations
RedChip Companies, Inc.
Dave Gentry
407-491-4498
[email protected]

Media & Investor Relations Inquiries – [email protected]
[email protected]

Esports Entertainment Group Named Official Esports Tournament Provider of the New York Rangers

Esports Gaming League will Host Three Rangers-Themed Esports Tournaments

New York, New York–(Newsfile Corp. – June 23, 2021) – The New York Rangers announced today a marketing partnership with Esports Entertainment Group Inc. (NASDAQ: GMBL) (EEG), naming the esports company their Official esports tournament provider, beginning on July 1. As part of this relationship, EEG will operate three Rangers-themed esports tournaments utilizing its Esports Gaming League brand and platform. EEG will work with the Rangers organization to create custom videos that promote these tournaments across all Rangers digital platforms. Each tournament will include incredible prizes such as Rangers merchandise and memorabilia.

“Over the last few years, we’ve hosted dozens of amateur esports tournaments with our esports organization CLG, which have been incredibly well received and we can’t wait to expand on this with the Rangers,” said Dan Fleeter, Vice President, Business Operations, MSG Sports Corp. “We look forward to a long and mutually rewarding relationship with EEG and believe this is a wonderful opportunity to engage with an audience interested in hockey and gaming.”

Esports Gaming League enables live and online events and tournaments where gamers can compete and enjoy a wide range of content relating to esports and video games on a proprietary technology platform. Services include full turnkey esports events, live broadcast production, game launches, and online branded tournaments.

“We are thrilled to welcome another leading professional sports team to our tournament platform,” said Grant Johnson, CEO of Esports Entertainment Group. “We look forward to working with the Rangers as they extend their brand into the rapidly growing world of esports.”

“We are quickly becoming the industry standard tournament platform for professional sports, as teams recognize the strength of our platform and its ability to meet the demanding needs of large-scale deployments,” said Magnus Leppäniemi, President of Esports at Esports Entertainment Group. “We look forward to helping the Rangers achieve their goals in this exciting new arena.”

Madison Square Garden Sports Corp.

Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of assets that includes: the New York Knicks (NBA) and the New York Rangers (NHL); two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports teams through Counter Logic Gaming, a leading North American esports organization, and Knicks Gaming, an NBA 2K League franchise. MSG Sports also operates two professional sports team performance centers – the MSG Training Center in Greenburgh, NY and the CLG Performance Center in Los Angeles, CA. More information is available at www.msgsports.com.

About Esports Entertainment Group

Esports Entertainment Group, Inc. is an esports and iGaming company. The Company maintains offices in New Jersey, the UK and Malta. For more information, visit: www.esportsentertainmentgroup.com.

MEDIA CONTACTS:

Madison Square Garden Sports:
[email protected]

Esports Entertainment Group:
[email protected]

Esports Entertainment Group Makes Strategic Push into Ohio; Testifies in Front of Senate Select Committee on Gaming

Newark, New Jersey–(Newsfile Corp. – June 11, 2021) – Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW) (or the “Company”) is proud to announce that over the past week two executives, CFO Dan Marks and VP of Strategy Jeff Cohen, have been invited to testify in front of the Ohio State Senate Select Committee on Gaming as advocates for the esports industry. As a result of their testimony, as well as testimony from Jonah Blake of Game Fund Partners, and the Committee’s recognition of esports as a major area of interest for the state of Ohio, the current proposed Senate Sports Wagering Sub Bill 176 includes esports as an eligible sport to be wagered upon.

“Ohio’s recognition of esports and its inclusion in Sub Bill 176 is a major step forward for both EEG as well as the entire esports industry,” commented Grant Johnson, CEO of Esports Entertainment Group. “This, in addition to the recent announcement of our partnership with the Cleveland Cavaliers, solidifies Ohio as a strategic gaming jurisdiction for EEG,” continued Johnson. “We intend to build several Helix Centers as well as bring our Vie esports betting platform and look to form additional partnerships with major sports organizations in the state. We look forward to working with the Ohio legislature and our strategic partners to create a robust gaming ecosystem in the state. We believe Ohio can form a model for innovation and investment in esports that other states will follow.”

See below for links to the testimonies:

https://www.ohiochannel.org/video/ohio-senate-select-committee-on-gaming-6-2-2021

https://www.ohiochannel.org/video/ohio-senate-select-committee-on-gaming-6-10-2021

*EEG testimony starts 8 mins in*

About Esports Entertainment Group

Esports Entertainment Group, Inc. is an esports and iGaming company. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.

FORWARD-LOOKING STATEMENTS

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:

U.S. Investor Relations
RedChip Companies, Inc.
Dave Gentry
407-491-4498
[email protected]

Media & Investor Relations Inquiries
[email protected]

Esports Entertainment Group’s Helix eSports Announces Partnership with Gunnar Optiks

Partnership Agreement Will See Helix eSports Facilities Debut GUNNAR Optiks Retail Foot Print and Branding Across Centers

North Bergen, New Jersey–(Newsfile Corp. – June 10, 2021) – Helix eSports, Esports Entertainment Group’s (NASDAQ: GMBL) gaming center division and GUNNAR Optiks, the preeminent force and No. 1 in gaming glasses, are thrilled to announce a multi-channel partnership. The partnership will see Helix eSports facilities pilot a center-based, retail experience for GUNNAR’s gaming and computer glasses who will become a marketing partner across all Helix properties and programming.

GUNNAR, who has led the way in performance enhancing, blue light gaming and computer glasses for more than 15 years, holds a combined US Patent for its lens technology which is engineered to combat digital eyestrain and block blue light. GUNNAR glasses are doctor recommended and help improve performance by sharpening focus, reducing dry eyes, minimizing glare and filtering out harmful blue light emitted from digital screens.

“We are really excited to be working with Helix eSports on this pilot retail experience. It will allow gamers to truly experience the GUNNAR difference in an endemic setting, trying on the glasses before they buy. They are also able to take advantage of a 10% discount on any pair of GUNNAR Youth or adult glasses they order,” commented Georgina Petrie, GUNNAR’s Director of Marketing. “It also allows us a chance to get real feedback about our glasses for future innovation from a younger gaming demographic, which is sometimes hard to come by.”

Helix eSports owns five esports centers, including two of the five largest centers in the US, where they deliver world-class customer experiences, esports programming and gaming infrastructure. Helix offers a variety of experiences including casual play, competitive tournaments, STEM programming, high school leagues, large groups and esports bootcamps all with the goal of leveling the playing field in esports and providing equitable access to technology. Their centers have become the destination for social and competitive gamers alike with monthly tournaments, unique experiences and exclusive retail offerings.

“Our mission at Helix eSports is to create an exceptional esports experience for all players at our centers by providing unique retail offerings and by providing best in class gaming centers that create social hubs and level the playing field for competition,” said Murphy Vandervelde, VP of Business Development at Esports Entertainment Group. “We believe we can create the best possible guest experience by offering all Helix customers our uniform, high-end gaming equipment, as well as giving access to sophisticated accessories that help drive better gaming performance. GUNNAR is a critical differentiator in elevating our offerings and our player’s gameplay over the competition.”

About Esports Entertainment Group

Esports Entertainment Group is a full stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together. Esports Entertainment Group and its affiliates are well-poised to help fans and players to stay connected and involved with their favorite esports. From traditional sports partnerships with professional NFL/NHL/NBA/FIFA teams, community-focused tournaments in a wide range of esports, and boots-on-the-ground LAN cafes, EEG has influence over the full-spectrum of esports and gaming at all levels. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.

About GUNNAR Optiks

Established in 2006, GUNNAR Optiks®, LLC is the expert in performance enhancing, blue light

blocking glasses for all eyes and is #1 in gaming. Leading the way in cutting edge technology and design innovation, GUNNAR was the first company to secure a combined patent (# 9417460) for lenses that help reduce digital eye strain symptoms and combat fatigue issues associated with the use of digital screens. GUNNAR lenses are doctor recommended and clinically proven to combat symptoms associated with digital eye strain. As the category pioneer, GUNNAR has established itself as preeminent force in gaming and computer glasses and continues to expand its portfolio providing a wide selection of styles, protective lens types and focus options for everyone. These include gaming, computer, prescription, reading and sunglasses, in addition to a new line of glasses specifically designed for teens and kids, GUNNAR Youth.

FORWARD-LOOKING STATEMENTS

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:

U.S. Investor Relations
RedChip Companies, Inc.
Dave Gentry
407-491-4498
[email protected]

Media & Investor Relations Inquiries
[email protected]

Esports Entertainment Group Partners with CEAC to Host Inaugural Cinema & Esports Event

Event will explore how cinemas can gain new revenue streams and the esports community can add venues for viewing and practices

Newark, New Jersey–(Newsfile Corp. – June 9, 2021) – Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW) (or the “Company”), an esports entertainment and online gambling company, today announced a partnership with Cinema Esports Alliance Co., an organization dedicated to the growth of esports in cinema, to host a virtual event to bridge the gap and open the door of communication between the cinema and esports industries. The inaugural event will delve deeper into how both industries can support each other. While cinemas are eager to find new revenue streams, the esports community seeks new venues for practices and viewing parties.

“We are excited to partner with the CEAC to help cinemas attract the gamer community into their facilities,” stated Grant Johnson, CEO of Esports Entertainment Group. “We believe we have a turnkey, fully-integrated esports solution that can support cinema exhibition of esports including tournaments and onsite infrastructure.”

“Cinemas have looked at esports with interest because the profile of the gamer is similar to that of the avid moviegoer,” added Heather Blair, founder of CEAC. “With concern for lack of or inconsistent movie content, cinemas are motivated to seek other types of entertainment to offer their customers and attract new ones. This event pairs experts in several fields willing to discuss their successes and pitfalls of their past and current projects and programs surrounding this topic.”

The event will take place virtually on June 22 at 10:00 a.m. PST/1:00 p.m. EST with registration open to all, but prior RSVP required. The speakers will include Magnus Leppäniemi, President of Esports at EEG, Glen Elliott, founder of Esports Gaming League, Scott Russel, Head of Gaming APAC at Blackhawk Network, and Adam Saks, CEO of Level Up Entertainment/UltraStar Multi-tainment.

About Esports Entertainment Group

Esports Entertainment Group is a full stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together. Esports Entertainment Group and its affiliates are well-poised to help fans and players to stay connected and involved with their favorite esports. From traditional sports partnerships with professional NFL/NHL/NBA/FIFA teams, community-focused tournaments in a wide range of esports, and boots-on-the-ground LAN cafes, EEG has influence over the full-spectrum of esports and gaming at all levels. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.

FORWARD-LOOKING STATEMENTS

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:

U.S. Investor Relations
RedChip Companies, Inc.
Dave Gentry
407-491-4498
[email protected]

Media & Investor Relations Inquiries
[email protected]

Esports Entertainment Group Completes Acquisition of Helix eSports and ggCircuit

Acquisitions significantly strengthen Company’s Play, Watch, Bet Strategy. Adds state-of-the-art esports entertainment centers, esports-focused vertical enterprise software business, best-in-class esports analytics platform, and P2P skill-based wagering platform

Newark, New Jersey–(Newsfile Corp. – June 3, 2021) – Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW) (or the “Company”), an esports entertainment and online gambling company, today announced the closing of its acquisition of Helix eSports LLC (“Helix eSports”) and ggCircuit LLC (“ggCircuit”).

“With the completed acquisition of Helix and ggCircuit, we have created the most diversified, US-listed esports entertainment asset in the entire ecosystem,” stated Grant Johnson, CEO of Esports Entertainment Group. “These acquisitions significantly strengthen our Play, Watch, Bet Strategy, adding state-of-the-art esports entertainment centers, an esports-focused vertical enterprise software business, a best-in-class esports analytics platform, and a player-vs-player skill-based wagering platform to our diversified asset base. Together with what we have already built, Esports Entertainment Group has unparalleled scale, and we are on our way to becoming a global industry leader.”

ggCircuit is a B2B software company that provides cloud-based management for LAN centers, a tournament platform, and integrated wallet/point-of-sale solutions for enterprise customers. ggCircuit has over 1,000 connected locations and has worked with enterprises such as GameStop, Dell, Best Buy and Lenovo as well as universities such as Ohio State, Syracuse and North Carolina. Their ggLeap product has over 60 million hours of usage by over two million unique gamers on tens of thousands of public gaming screens inside centers worldwide.

Helix eSports owns five esports centers, including two of the five largest centers in the US, where they deliver world-class customer service, esports programming and gaming infrastructure. Helix offers a variety of experiences including casual play, competitive tournaments, STEM programming, high school leagues, large groups and esports bootcamps all with the goal of leveling the playing field in esports and providing equitable access to technology. Their centers have become the destination for social and competitive gamers alike with monthly tournaments and unique experiences.

Helix also owns Genji Analytics (“Genji”), an esports-proven, publisher-trusted analytics provider. Using sophisticated computer vision, natural language processing, and machine learning tools, Genji delivers cutting-edge broadcast optimization and talent scouting analytics. Genji works with leading esports publishers and sports leagues, such as FIFA and the NBA 2K League, to power activities like combines, drafts and data-driven business decisions. Genji has also launched products into Helix eSports Centers that create customized tournament experiences, leveraging both idle computing capacity and unique proprietary data sources. Revenue streams include platform sales to publishers and leagues with plans to expand to all competitive players looking to enhance their gameplay through analysis, fair competition, and roster optimization.

The acquisition also includes LANduel, Helix’s proprietary player-vs-player wagering platform, built in Unity, that allows for skill-based wagering on third-party video games. LANduel’s consumer facing application enforces strict four-factor authentication to ensure fair play and ID verification. LANduel also holds close relationships with several major game publishers to ensure events and wagering follow community guidelines. LANduel is currently working alongside the New Jersey Department of Gaming Enforcement on a pilot program. Once the model is proven at the Helix eSports locations, LANduel can easily be scaled to other centers throughout the US across the ggCircuit network, and eventually into the homes of gamers through ggCircuit’s proprietary at home product suite.

About Esports Entertainment Group

Esports Entertainment Group is a full stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together. Esports Entertainment Group and its affiliates are well-poised to help fans and players to stay connected and involved with their favorite esports. From traditional sports partnerships with professional NFL/NHL/NBA/FIFA teams, community-focused tournaments in a wide range of esports, and boots-on-the-ground LAN cafes, EEG has influence over the full-spectrum of esports and gaming at all levels. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.

FORWARD-LOOKING STATEMENTS

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:

U.S. Investor Relations
RedChip Companies, Inc.
Dave Gentry
407-491-4498
[email protected]

Media & Investor Relations Inquiries
[email protected]

LAFC Sign Esports Entertainment Group as Its Esports Tournament Platform Provider in Multi-Year Deal

Newark, New Jersey–(Newsfile Corp. – June 1, 2021) – Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW) (or the “Company”) signed a multi-year partnership with the Los Angeles Football Club (“LAFC”) to be the Major League Soccer (“MLS”) franchise’s esports tournament provider. As part of the multi-year agreement, the Company will operate esports tournaments for LAFC utilizing its Esports Gaming League (“EGL”) platform.

“We are excited to further extend our reach into MLS through our partnership with LAFC,” said Grant Johnson, CEO of Esports Entertainment Group. “We are excited to add LAFC to our growing roster of top-tier professional sports organizations and look forward to helping the team strengthen connections and engagement with their growing fan base.”

As a proud partner of LAFC, Esports Entertainment Group will leverage player imagery within the Southern California market and will also work with LAFC players to create custom videos that will promote the tournaments and be featured in the team’s extensive ongoing digital marketing efforts spanning social, email, mobile, and online channels.

“MLS and our Club have been at the forefront of incorporating esports as a way of engaging and expanding our audience,” said Larry Freedman, LAFC’s Co-President and CBO. “Partnering with Esports Entertainment Group will provide us with the platform to deepen connections with our fans while driving new levels of engagement.”

“This is another great opportunity to promote esports while showcasing our brand to a large and engaged audience,” said Magnus Leppäniemi, EVP Esports at Esports Entertainment Group. “LAFC, like other top teams in the MLS, NFL, NHL, and more, recognize the quality of our robust platform and its ability to meet the demanding needs of large-scale deployments. We look forward to further expanding our foothold in this exciting high-profile segment in the months ahead.”

EGL enables live and online events and tournaments where gamers can compete and enjoy a wide range of content relating to esports and video games on a proprietary technology platform. Services include full turnkey esports events, live broadcast production, game launches, and online branded tournaments.

About Esports Entertainment Group

Esports Entertainment Group is a full stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together. Esports Entertainment Group and its affiliates are well-poised to help fans and players to stay connected and involved with their favorite esports. From traditional sports partnerships with professional NFL/NHL/NBA/FIFA teams, community-focused tournaments in a wide range of esports, and boots-on-the-ground LAN cafes, EEG has influence over the full-spectrum of esports and gaming at all levels. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.

About Los Angeles Football Club

The Los Angeles Football Club (LAFC) began play in 2018 and is the newest MLS soccer club serving the greater Los Angeles area. The 2019 Supporter’s Shield Champion, LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise and success in the fields of entertainment, sports, technology and media. LAFC is invested in the world’s game and Los Angeles, constructing and developing the 22,000 seat Banc of California Stadium and a top-flight training center on the campus of Cal State Los Angeles. Visit LAFC.com for more information.

FORWARD-LOOKING STATEMENTS

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:

U.S. Investor Relations
RedChip Companies, Inc.
Dave Gentry
407-491-4498
[email protected]

Media & Investor Relations Inquiries
[email protected]