EEG’s iGaming Division Hits New Revenue Record, SportNation Nominated for Award

Newark, New Jersey–(Newsfile Corp. – September 30, 2021) – Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW) (or the “Company”) and their SportNation.bet business has been nominated for eGaming Review’s (“EGR”) Marketing Campaign of the Year Award for the campaign “SportNation Rewards”, which allows customers to have total control of the rewards they earn on the platform. The EGR Awards will take place on November 25, 2021, in London.

“We’re extremely honored to have been nominated for such a prestigious award. Our team has put in countless hours of work to make this campaign successful,” said Michael Wilson, President of EEG’s iGaming. “Rewards are at the core of our product and allow us to provide our customers with a truly unique offering. The data continues to tell us how much our customers enjoy the wide variety of options we have available and we’re looking forward to growing this program even further in the coming years.”

“Michael and his team are doing a phenomenal job growing our iGaming segment, and this nomination is yet another validation of their continued hard work,” added Grant Johnson, CEO of EEG. “Just this week, our iGaming segment posted more than a quarter million dollars in revenue in a single day, a new daily record. I look forward to sharing more insight into these and other successes on our upcoming fiscal 2021 earnings call in October.”

SportNation.bet’s Rewards program is activated each time a customer places a sports or casino bet. The amount of points earned is based on the bet type and stake amount. Customers are able to see how many points are possible to earn prior to placing a bet. Once the bet is settled, points are instantly credited to their account. Rewards available for redemption include cash back, free bets, deposit bonuses, raffles, charitable donations and UberEats vouchers.

In 2021, customers that engaged with rewards have 277% more activity days compared to those that don’t. SportsNation.bet is among the first sportsbooks to offer cash back as a reward for customers. The campaign has been extremely popular with customers, and it has been instrumental in player value and retention. All of the technology used for the campaign was created in-house by the iGaming team.

About Esports Entertainment Group
Esports Entertainment Group is a full stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together. Esports Entertainment Group and its affiliates are well-poised to help fans and players to stay connected and involved with their favorite esports. From traditional sports partnerships with professional NFL/NHL/NBA/FIFA teams, community-focused tournaments in a wide range of esports, and boots-on-the-ground LAN cafes, EEG has influence over the full-spectrum of esports and gaming at all levels. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.

FORWARD-LOOKING STATEMENTS
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these
forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:
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RedChip Companies, Inc.
Dave Gentry
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[email protected]

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Esports Entertainment Group’s EGL Announces Partnership with The Coalition for Gears 5 Tournament

Newark, New Jersey–(Newsfile Corp. – September 22, 2021) – Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW) (or the “Company”) and their EGL business have teamed up with The Coalition, part of Xbox Game Studios and the developers behind Gears of War, for the EGL Open Series, a nine-month tournament that will be run using the Company’s tournament platform to track player’s performance, rankings and leaderboard.

“We are extremely excited to add The Coalition to our growing catalog of tournament partners here,” said Esports Gaming League (EGL) General Manager Glen Elliott. “Our working relationship dates back to 2017, so the expertise on both sides will not only be beneficial to a continued partnership, but also to the competitors who will experience a top-notch event in all aspects.”

The EGL Open Series was founded in 2020 and created to promote tournament participation in Gears 5 from grassroots to professional level in Europe and South America. EGL and The Coalition have also produced content broadcasts together in the past.

“We have worked with the EGL team over a number of years and their professionalism alongside the high regard the Gears community has for them makes them a natural choice,” added Roddy Adams, Director of Business Development at The Coalition.

The EGL Open Series will run over the next nine months with three splits of tournaments. Each will culminate in a Split Finals, where there will be $7,500 worth of prize money distributed. Throughout the tournament, over $45,000 of total prize money will be up for grabs amongst the competition. The finals are set to take place in June 2022, and they will be broadcast with talent and the best teams playing.

About The Coalition

The Coalition is a growing team of talented, creative, fun-loving professionals, united in their passion for Gears of War. As a Microsoft first-party studio, we focus on pushing the limits of interactive entertainment and taking Gears to new heights. We believe that if you want to go far, go together. It takes a diverse team of people sharing a common vision to make a groundbreaking game. Mutual trust, a shared purpose, and the determination to overcome any obstacles together define what it means to have a great team.

About Esports Entertainment Group

Esports Entertainment Group is a full stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together. Esports Entertainment Group and its affiliates are well-poised to help fans and players to stay connected and involved with their favorite esports. From traditional sports partnerships with professional NFL/NHL/NBA/FIFA teams, community-focused tournaments in a wide range of esports, and boots-on-the-ground LAN cafes, EEG has influence over the full-spectrum of esports and gaming at all levels. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.

FORWARD-LOOKING STATEMENTS

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:
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RedChip Companies, Inc.
Dave Gentry
407-491-4498
[email protected]

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Pro Football Retired Players Association Announces Partnership with Esports Entertainment Group for Its Gridiron Gaming Initiative

Newark, New Jersey and Arlington, Virginia–(Newsfile Corp. – September 16, 2021) – Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW) (or the “Company”) has signed a partnership agreement with the Pro Football Retired Players Association (PFRPA), a national membership organization that develops benefits and programs for retired NFL players, to be its official esports partner and tournament platform provider. The partnership will broaden the reach of PFRPA’s Gridiron Gaming initiative through a multi-tiered program, focused on expanding retired NFL players’ presence in esports, while producing unique fan engagement experiences. The comprehensive program will include learning opportunities, live-streamed content and virtual and in-person tournaments.

“Esports Entertainment Group brings a wealth of knowledge, innovation and expertise, all important factors in our decision to develop this strategic partnership for Gridiron Gaming,” said PFRPA Senior Director Joe Agbasi. “When we started this esports program, we set out to create engaging tournaments for our retired NFL players, esports athletes, gaming enthusiasts and fans. By teaming up with EEG, we can follow through on those aspirations while developing fun, exciting content. We’re proud to partner to offer interactive, family-friendly experiences for patrons interested in gaming and esports.”

Virtual tournaments will be operated through the Company’s Esports Gaming League platform, and in-person events will be held at Helix eSports facilities.

“We’re really excited to come together with the PFRPA and help bring a truly unique experience to their community,” said Magnus Leppäniemi, President of Esports at Esports Entertainment Group. “The partnership includes a great opportunity for players to engage their fan base through a variety of esports activities including in person events and streaming.”

The Company’s esports tournament platform enables live and online events and tournaments where gamers can compete and enjoy a wide range of content relating to esports and video games on a proprietary technology platform. Services include full turnkey esports events, live broadcast production, game launches and online branded tournaments.

“Esports has grown and keeps growing in popularity over the years, so I’m so glad we’re in the game,” said Jack Youngblood, NFL Hall of Famer and PFRPA Board Member. “To have the opportunity to team up with a premier partner that understands how to bring together different generations, while having fans of new and traditional sports meet in the same arena, is something special.”

Gridiron Gaming is PFRPA’s esports initiative that provides retired players an opportunity to compete again, while offering fans a chance to engage with their NFL heroes. Gridiron Gaming launched in 2019 and has since produced several esports tournaments.

About Pro Football Retired Players Association (PFRPA)

PFRPA is a champion for retired NFL players, dedicated to bettering the lives of those who contributed to the game. PFRPA, the first court-established retired NFL player organization, through its leadership and dedication, has been on a mission to solidify and preserve the legacy of retired NFL players. Through the Greater Good Fund, PFRPA’s 501(c)(3) charitable foundation, PFRPA develops various health and welfare programs, designed exclusively for retired NFL players. The Football Greats Alliance, PFRPA’s licensing agency, develops partnerships to drive meaningful revenue for retired NFL players and provide revenue for the Greater Good Fund to support all retired players. To date, more than 10,000 retired players and more than 2,500 players’ spouses have enrolled in PFRPA insurance benefits. For more information about PFRPA, visit www.pfrpa.com.

About Esports Entertainment Group

Esports Entertainment Group is a full stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together. Esports Entertainment Group and its affiliates are well-poised to help fans and players to stay connected and involved with their favorite esports. From traditional sports partnerships with professional NFL/NHL/NBA/FIFA teams, community-focused tournaments in a wide range of esports, and boots-on-the-ground LAN cafes, EEG has influence over the full-spectrum of esports and gaming at all levels. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.

Forward-Looking Statements

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:
U.S. Investor Relations
RedChip Companies, Inc.
Dave Gentry
407-491-4498
[email protected]

Media Inquiries
[email protected]

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Esports Entertainment Group’s ggCircuit Partners with Square on Retail Integration Software

Newark, New Jersey–(Newsfile Corp. – September 15, 2021) – Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW) (or the “Company”) and their ggCircuit business have joined forces with world-leading point of sale and payment processing provider, Square (NYSE: SQ), to create ggLeap, a premium esports center management software which will allow players to pay on screen with credit card through a QR code. ggLeap is the first esports management software to offer this feature.

“We couldn’t be more thrilled to be partnering with Square to bring this ggLeap product to launch,” said Magnus Leppäniemi, President of Esports at Esports Entertainment Group. “Players will now have the ability to purchase digital items, physical products and gaming hours directly from their computers with Apple Pay, Google Pay and more.”

ggLeap’s first version is supported in the United States, Australia, Canada, Japan, the United Kingdom and the Republic of Ireland. More locations will be announced as the Company and Square are able to integrate additional third-party payment processors.

Aside from buying PC time, users can browse through inventory items synced from the web administrator through Square. Regular inventory items and prizes will be exported and available through ggLeap and transactions completed in Square. Consumers can also use Square and their PC to buy food items while gaming.

The complete integration of ggLeap is expected to take place in September.

About Esports Entertainment Group

Esports Entertainment Group is a full stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together. Esports Entertainment Group and its affiliates are well-poised to help fans and players to stay connected and involved with their favorite esports. From traditional sports partnerships with professional NFL/NHL/NBA/FIFA teams, community-focused tournaments in a wide range of esports, and boots-on-the-ground LAN cafes, EEG has influence over the full-spectrum of esports and gaming at all levels. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.

FORWARD-LOOKING STATEMENTS

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:
U.S. Investor Relations
RedChip Companies, Inc.
Dave Gentry
407-491-4498
[email protected]

Media Inquiries
[email protected]

Investor Relations Inquiries
[email protected]

Esports Entertainment Group Opens New Jersey Office; Expands Hiring Ahead of Vie Launch

Hoboken, New Jersey–(Newsfile Corp. – September 13, 2021) – Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW) (or the “Company”), an esports entertainment and online gambling company, is pleased to announce the opening of its new office in Hoboken, New Jersey in preparation for the issuance of its New Jersey gaming license. In addition to the new office, which opened September 1st, the Company is also expanding its US workforce and has named CFO Dan Marks as Head of Office, in accordance with DGE requirements.

“We are in final preparations for our launch into the New Jersey market,” said Grant Johnson, CEO of Esports Entertainment Group. “Our application was formally accepted by the New Jersey Division of Gaming Enforcement (DGE) in May, and we are now awaiting approval of our Transactional Waiver, which we expect to receive shortly. Once the Transactional Waiver is approved, we can begin taking live bets in the state.”

New Jersey won a U.S. Supreme Court case in 2018 allowing all 50 states to offer legal sports betting should they so choose. It quickly dominated the East Coast market and challenged Nevada for the national lead. With a solid regulatory framework based on player protection, business stability, and growth, the New Jersey gaming industry has enjoyed exceptional growth in recent years.

The total sports betting handle in New Jersey topped $6 billion in 2020, up 31% over the $4.5 billion total handle generated in 2019.

“Securing access to what is currently the largest market for sports betting in the US is very exciting and will provide a strong advantage as we look to expand into additional markets in the US moving forward,” added Marks. “According to a study from data firm Interpret, over 50% of US esports fans said they are likely to engage in esports betting so we are confident that demand will be strong. We are ready to move quickly with our esports-focused wagering platform rollout once the DGE permits us to do so, which we expect in the near term.”

About Esports Entertainment Group

Esports Entertainment Group is a full stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together. Esports Entertainment Group and its affiliates are well-poised to help fans and players to stay connected and involved with their favorite esports. From traditional sports partnerships with professional NFL/NHL/NBA/FIFA teams, community-focused tournaments in a wide range of esports, and boots-on-the-ground LAN cafes, EEG has influence over the full-spectrum of esports and gaming at all levels. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.

FORWARD-LOOKING STATEMENTS

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:
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RedChip Companies, Inc.
Dave Gentry
407-491-4498
[email protected]

Media Inquiries
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ASUCLA and Helix eSports Bring Esports Entertainment Center to UCLA

Newark, New Jersey and Westwood, California–(Newsfile Corp. – September 8, 2021) – A brand new, exciting opportunity for students is coming to UCLA thanks to a new relationship between ASUCLA and Helix eSports. Students will see Helix eSports, a part of Esports Entertainment Group’s (NASDAQ: GMBL) gaming division, launch a state-of-the-art gaming facility inside Ackerman Union, right in the heart of UCLA’s campus.

The Bruin student body and the Westwood community can look forward to a space that offers high-end gaming PCs, virtual reality and console experiences. The facility will be named Helix eSports UCLA and will be the first of its kind by Helix eSports to launch at a college campus. The center will offer an experience to gamers of all volitions. Whether it is a space for friends and communities to play together or as a competitive ecosystem with tournaments and leagues, Helix offers programming for everyone. This new on-campus offering looks to create industry jobs for UCLA inside the facility and the larger esports industry upon graduation.

“Our chief objective as an organization is to provide the best services and enhance the on-campus experience of our UCLA students, and this partnership with Helix eSports gives us a new opportunity to stay true to our mission,” said ASUCLA Executive Director & CEO, Pouria Abbassi. “We look forward to a fruitful relationship that creates new ways for Bruins to gather together in the spirit of gaming and form lasting memories while at UCLA.”

Esports Entertainment Group currently owns and operates five Helix eSports centers, including two of the five largest centers in the country. They offer various experiences, including casual play, competitive tournaments, high school and youth leagues, STEM programming and esports bootcamps, among others. Helix eSports centers have become the destination for social and competitive gamers alike, and the Helix eSports UCLA location is poised to take collegiate gaming in Westwood to the next level.

“We are thrilled for the opportunity to work with such prestigious partners in UCLA. Our goal has always been to build world-class centers in world-class locations to cater to social gamers and foster the competitive ecosystem by creating a transparent amateur to pro pipeline,” said Murphy Vandervelde, VP of Business Development at Esports Entertainment Group.

“We believe this first-of-its-kind facility will create a unique opportunity for UCLA students to enjoy gaming in a new light through our unique programming and social setting. Additionally, we believe that by engaging students on the professional front, we can create lasting impact in the esports space and help create a sustainable, high caliber workforce for the larger industry,” said Grant Johnson, CEO of Esports Entertainment Group.

The Helix eSports location at Ackerman Union at UCLA, which will open in the Fourth Quarter of 2021, will provide a friendly, inclusive environment with modern design, expert-level staff, dedicated fiber internet, and high-end gaming equipment.

About ASUCLA

Associated Students UCLA (ASUCLA) is a not-for-profit association founded in 1919, which delivers vitally essential student services and activities throughout the University of California Los Angeles campus. ASUCLA boasts the largest college store in the United States, an extensive food service program, UCLA® brand licensing program through UCLA Trademarks & Licensing, and other services and programs that include student government and student media, which significantly enhances the quality of UCLA’s campus life. For more information about ASUCLA, please visit www.asucla.ucla.edu.

About Esports Entertainment Group

Esports Entertainment Group is a full stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together. Esports Entertainment Group and its affiliates are well-poised to help fans and players to stay connected and involved with their favorite esports. From traditional sports partnerships with professional NFL/NHL/NBA/FIFA teams, community-focused tournaments in a wide range of esports, and boots-on-the-ground LAN cafes, EEG has influence over the full-spectrum of esports and gaming at all levels. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.

FORWARD-LOOKING STATEMENTS

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:
U.S. Investor Relations
RedChip Companies, Inc.
Dave Gentry
407-491-4498
[email protected]

Media Inquiries
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Investor Relations Inquiries
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Esports Entertainment Group Becomes a 20% Partner in Game Fund Partners General Partnership

Newark, New Jersey–(Newsfile Corp. – September 7, 2021) – Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW) (or the “Company”) has signed a partnership agreement with Game Fund Partners LLC to become a part of their Venture Capital Arm and a new planned $300 million dollar game fund. As part of the new multi-year agreement, the Company will initially invest approximately 2 million dollars of EEG shares into 20% of the General Partnership of the fund and will become an integral part of working with the management and investment committee for the entity.

“We are pleased to be a part of this rapidly growing investment fund that is involved in so many excellent projects in the gaming space and beyond. We believe this relationship and investment is the just the beginning of our substantial growth in financing and partnering with major projects and sports teams throughout the gaming industry. This partnership opens up a new path for substantial growth and added economic firepower for the company,” said Grant Johnson, CEO of Esports Entertainment Group. “Our strong partnership with their first-class team has already resulted in the development of Esports gambling regulation in Ohio and other states. Working with Game Fund Partners has been rewarding and a source of great opportunity for continued investment.”

As a partner of Game Fund Partners, Esports Entertainment Group will explore several new joint projects and investment vehicles to help fuel rapid growth for the company in the areas of gaming, data, blockchain, online gaming and joint casino hotel investments.

“We are very pleased with the integration of our expert teams in the areas of gaming, finance, entertainment and advertising,” said GFP Chief Gaming Officer and Managing Partner Jonah Blake. “Our work with Esports Entertainment Group has been rewarding and we are now working on and exploring significant opportunities together that we believe will be leading drivers and profit centers for our fund, EEG and the industry overall.”

“Our long-term partnership and the opportunity we have in working together with Esports Entertainment Group is a key to our continuing strategy of recruiting and involving the very best talents across the gaming and finance ecosphere. We are on the forefront of building a significant company together that I believe will be a leader in gaming and a new metaverse. EEG is a leader in gaming software and online gambling as well as investments in cryptocurrency. We see a number of extremely attractive financial opportunities in continuing and future projects with them” said Marc Kasher, Chief Investment Officer of Game Fund Partners.

Esports Entertainment Group now includes GG Circuit, EGL, Landuel, Lucky Dino, Bethard, Helix Centers, VIE, Argyll Entertainment, SportNation as well as efforts across the world in gaming centers, cryptocurrency mining and partnerships with major sports teams.

About Game Fund Partners

Game Fund Partners and their “New Game Fund” invests in gaming, Esports and Media Ventures worldwide, including (but not limited to) premium content, gaming studios, game royalty investments and developers (mobile, subscription, premium) Esports infrastructure, blockchain gaming, metaverse software, technology and intellectual property. We specifically target investments in fast growing companies in video games, Esports, online gambling and entertainment companies. The company also currently has an interest in major casino projects where gaming and video game technology is a leading factor. Game Fund Partners is made up of a team of leading industry experts in the area of finance, gaming, fund management, blockchain and cryptocurrency, entertainment, news and advertising. Our continued core objective is to invest in opportunities that capitalize on the proliferation of interactive entertainment and the rise of a digital social existence (metaverse and web 3). The Fund Manager (now along with EEG) comprises a team and advisors that combines knowledgeable professionals and luminaries in their fields including Jonah Blake, Founder, Manager and Chief Gaming Officer who is a known speaker and gaming expert. Marc Kasher, an investment manager with over 20 years of private equity experience with firms such as AIG as well as sovereign wealth funds. Bob Blake, A Founder, Manager of Game Fund Partners and CEO of Oak Park Capital and a founding member of an entertainment film fund and other entertainment related ventures. Kirill Pikin, a Fund Manager based in Eastern Europe and formerly with Alfa Bank. Simon Vine, a known investor and former Co-head of the Commercial-Investment Banking division of Alfa Bank and a former Board Member of Letter One. Eric Yoon, the CEO and founder of ESTV and several other international major television stations. Shelly Murphy, the CEO and Managing Partner of Atari Hotels and GSD Group and Foundation Chair of the Woz Innovation Foundation, Angela Dalton, The Founder and CEO of Signum Capital Group and experienced investor, member and advisor in funds and major gaming companies, Barry Adams the Founder and Managing Partner of Prairie Crest Capital and an investor in many venture companies. Tom Jump an advertising executive guru who has transformed many major companies including McDonalds, Pepsico, GM, P&G, and many other major companies. The team also includes top gaming expert Lance Mudd and a number of additional legal team members, investment bankers, accounting and financial professionals.

About Esports Entertainment Group

Esports Entertainment Group is a full stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together. Esports Entertainment Group and its affiliates are well-poised to help fans and players to stay connected and involved with their favorite esports. From traditional sports partnerships with professional NFL/NHL/NBA/FIFA teams, community-focused tournaments in a wide range of esports, and boots-on-the-ground LAN cafes, EEG has influence over the full-spectrum of esports and gaming at all levels. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.

FORWARD-LOOKING STATEMENTS

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:

U.S. Investor Relations
RedChip Companies, Inc.
Dave Gentry
407-491-4498
[email protected]

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Tampa Bay Buccaneers Name Esports Entertainment Group as Its Official Esports Tournament Platform in Multi-Year Deal

Newark, New Jersey and Tampa, Florida–(Newsfile Corp. – September 2, 2021) – Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW) (or the “Company”) has signed a partnership agreement with the Tampa Bay Buccaneers to be the NFL franchise’s official esports tournament platform provider. As part of the new multi-year agreement, the Company will operate co-branded esports tournaments annually for the Buccaneers utilizing its Esports Gaming League (“EGL”) platform.

“We are thrilled to further expand our reach in the NFL through our partnership with the Buccaneers as our industry-leading tournament platform continues to gain strong traction among top-tier professional sports franchises,” said Grant Johnson, CEO of Esports Entertainment Group. “Our robust tournament platform will help the Buccaneers and their marquee players such as Tom Brady and Rob Gronkowski strengthen connections with their fans, while providing new avenues for engagement.”

As a proud partner of the Buccaneers, the Company will leverage player imagery within the Buccaneers’ local market and will also work with the Buccaneers to promote the tournaments in extensive ongoing digital marketing efforts spanning social, email, mobile, and online channels.

“We are always looking for ways to engage and build stronger connections with all segments of our fanbase and esports tournaments offer an exciting, new way to continue growing that connection,” said Buccaneers Chief Operating Officer Brian Ford. “The Esports Entertainment Group’s Buccaneers Gaming Tournaments will be very popular with our fans of all ages and a fun way to compete in an entertaining and social environment with gamers throughout our fan base.”

“The Buccaneers join a growing number of leading teams in the NFL, NHL, NBA, that recognize the quality of our robust platform and its ability to meet the demanding needs of large-scale, high-profile deployments,” said Magnus Leppäniemi, President of Esports at Esports Entertainment Group.

The Company’s esports tournament platform enables live and online events and tournaments where gamers can compete and enjoy a wide range of content relating to esports and video games on a proprietary technology platform. Services include full turnkey esports events, live broadcast production, game launches, and online branded tournaments.

About the Tampa Bay Buccaneers
The Tampa Bay Buccaneers are in their 46th year as members of the National Football League and compete in the National Football Conference’s South Division. They were purchased by the late Malcolm Glazer in 1995 and are currently owned by the Glazer Family. Established in 1976, the Buccaneers have totaled six division championships, two conference championships and two Super Bowl Championships, including Super Bowl LV that was played on their home field at Raymond James Stadium. The Buccaneers are also very active in the community, with the Tampa Bay Buccaneers Foundation and the Glazer Vision Foundation. For more information, visit www.buccaneers.com.

About Esports Entertainment Group
Esports Entertainment Group is a full stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together. Esports Entertainment Group and its affiliates are well-poised to help fans and players to stay connected and involved with their favorite esports. From traditional sports partnerships with professional NFL/NHL/NBA/FIFA teams, community-focused tournaments in a wide range of esports, and boots-on-the-ground LAN cafes, EEG has influence over the full-spectrum of esports and gaming at all levels. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.

FORWARD-LOOKING STATEMENTS
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:
U.S. Investor Relations
RedChip Companies, Inc.
Dave Gentry
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[email protected]

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Esports Entertainment Group Partnering with Real Cricket 20 to Provide Software Integration for First Global Tournament

Newark, New Jersey–(Newsfile Corp. – September 2, 2021) – Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW) (or the “Company”) is partnering with Real Cricket 20, the world’s top mobile cricket game, and Sports in Esports Ltd, to provide software integration services for the dafaNEWS Ecricket World Series, the first global Ecricket tournament. Over 37,000 players have pre-registered for the event in the first week.

“We are extremely excited to have Real Cricket 20 as our first game utilizing our new software development kit esports tournament technology,” said Esports Gaming League (EGL) General Manager Glen Elliott. “It helps games become an esport by creating a matchmaking and ranking system within the game.”

The partnership will also mark the launch of EGL+, a new feature from EGL that enables mobile game developers to embed an easy-to-use esports competition platform into their game environment to help drive player engagement. Additionally, the Company will be involved with the game’s virtual items and season passes.

“We believe that Real Cricket 20 has redefined cricket games on mobile,” said AnuJ Mankar, Sr. Vice President of Nautilus Mobile, who publishes the game. “The game offers a complete cricket experience, with features that include real-time multiplayer and spectator mode. We look forward to working with the entire team team to drive the Ecricket World Series to gamers and esports fans globally.”

The event includes eight weeks of qualifying and its field will be narrowed down to eight players who will compete for a grand prize of $10,000.

“As fans of esports, it is vital cricket joins the gaming elite. We have created a competition that will break all barriers to online sports gaming,” said Chris Cockerell, Co-Founder of Sports in Esports ltd. ” We will be working with cricket associations and clubs across the globe to bring them into the world of gaming and esports with a dual focus of skilled competition and education.”

Real Cricket 20 has over 100 million downloads and 1.2 million daily active users. The tournament is set to get underway at the beginning of September.

About Sports in Esports Ltd

A London based company dedicated to bringing sports related games to fans around the globe. Our team has vast experience in gaming, online and TV production. Using modern day technology, our goal is to align conventional sports with gaming and invite all demographics to participate in the sports we enjoy.

About Nautilus Mobile

‘Real Cricket™’ from Nautilus Mobile has become one of the most popular brands for cricket lovers. In both the Indian and worldwide markets, we provide our fans with the finest smartphone and mobile cricket simulation. With over seven esteemed brand alliances, Real Cricket team provides players with perfection.

About Esports Entertainment Group

Esports Entertainment Group is a full stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together. Esports Entertainment Group and its affiliates are well-poised to help fans and players to stay connected and involved with their favorite esports. From traditional sports partnerships with professional NFL/NHL/NBA/FIFA teams, community-focused tournaments in a wide range of esports, and boots-on-the-ground LAN cafes, EEG has influence over the full-spectrum of esports and gaming at all levels. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.

FORWARD-LOOKING STATEMENTS

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:
U.S. Investor Relations
RedChip Companies, Inc.
Dave Gentry
407-491-4498
[email protected]

Media Inquiries
[email protected]

Investor Relations Inquiries
[email protected]